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Producer Traceability Council Reaches Consensus on

Key Elements to Increase Cattle Traceability in the U.S.

May 15, 2019 (Denver, CO)---In meetings last week, the Producer Traceability Council reached consensus on two major points to increase the number of cattle identified in the U.S. The Council unanimously agreed the best option for the cattle industry moving forward is to work toward the adoption of a Ultra High Frequency (UHF) radio identification system and the timeline for adoption of the system mirror that of USDA’s timeline for the sunsetting of the metal tags with complete implementation no later than January 1, 2023.

The newly formed Producer Traceability Council has evolved and was established independently of the Cattle Traceability Working Group (CTWG). The  focus is specifically on ways to increase the number of cattle identified with electronic identification devices, increase the number of sightings of identified cattle, identify methods of data storage, and suggest cost sharing scenarios, while taking into consideration and minimizing negative effects on producers.  

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Downloadable tools have been developed to support producers engaging around antibiotic use. A powerful guide covering 4 tips for advocating around antibiotics is available for individual or organizational/association use, and a library of antibiotic-focused social media images are also available. These images can be easily integrated into social platforms of all kinds to amplify one of the most important health issues of our time, using #antibioticresistance and #onehealth as key hashtags. These tools were funded in part by the beef checkoff.

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