How Alternative Proteins Can Support the Animal Agriculture Industry:
Speaker Renée A. Vassilos at 2019 NIAA Annual Conference in April
NIAA News Release, March 11, 2019 - A featured speaker at the NIAA 2019 Annual Conference, to be held April 8-11 in Des Moines, Iowa, may sound a little provocative, but she has a very positive perspective.
“What I care about most is the profitability of farmers and ranchers,” says Renée A. Vassilos, an Agricultural Economist with Banyan Innovation Group, who will be a featured speaker at the continental breakfast on Wednesday, April 10th.
Her presentation, titled How Alternative Proteins Can Support the Animal Agriculture Industry fits into the Conference theme of Animal Agriculture - Innovation, Technology & Consumer Engagement by focusing on how the newest, most touted technology innovation, alternative proteins --- from insects to legumes to cell cultures--- are not something to view as a replacement for animal proteins, but just another competitor in a huge global protein market.
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One Health — A Common Language
Click here to watch the full 3:09 video
Why so much gets lost in translation between consumers and animal health –and how one company fosters the
Antibiotics use, food safety and sustainability. All are important to consumers, and all relate to animal welfare.
Dr. Judson Vasconcelos, head of Merck Animal Health Veterinary and Consumer Affairs, says farmers and
ranchers increasingly receive questions about these topics and how food animals are raised. That’s not surprising,
as less than two percent of the nation’s population is employed in agriculture.
“One of the things we’ve noticed is that we don’t really have a common language or different tools that can help
them to have that conversation that helps them explain what they do,” Vasconcelos says. “There’s a lot of
information out there, and it’s confusing.” That’s why Merck Animal Health developed important resources for
both producers and consumers, to help translate production practices. A key point of information: antibiotics use.
Click here for the full press release
Downloadable tools have been developed to support producers engaging around antibiotic use. A powerful guide covering 4 tips for advocating around antibiotics is available for individual or organizational/association use, and a library of antibiotic-focused social media images are also available. These images can be easily integrated into social platforms of all kinds to amplify one of the most important health issues of our time, using #antibioticresistance and #onehealth as key hashtags. These tools were funded in part by the beef checkoff.
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One Health Series on Antibiotics